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Fashion Meets Social Media at Digital Moda February 17 - a New Alternative to the Typical Fashion Week Runway

Leading Fashion Bloggers, Tech and Online Media Influencers Preview Select Emerging Fashion Designers at Innovative Event

    NEW YORK, NY, February 15, 2009 /Fashion PR News/ -- What: Digital Moda Fashion Week Event


When: Tuesday, February 17, 2009, 6-9 PM


Where: Tapestry International, Penthouse
110 West 40th Street
New York, NY

Why:
Designers will showcase new designs on models as they mingle with event guests and give live interviews. Style Coalition's mission is to get designers, trendsetters, tastemakers and other in the business of fashion to respect that independent writers, bloggers and journalists are indeed influential and will continue to have a heavy hand in shaping the trends, purchases and ultimately, success, of fashion brands.

This event is indicative of the power of social media for the fashion world - consumer bloggers and the strong community they bring to the table should be taken seriously as taste makers and trend spotters. The fashion world's greatest brands are beginning to take notice.

Participating Designers include:

• Gilles Montezin http://gillesmontezin.com/
• June Webers http://www.thejunecollection.com/
• Sylvia Heisel http://sylviaheisel.com/
• Kathlin Argiro http://www.kathlinargirochic.com/index.html
• Anna Lucid http://shop.lucidnewyork.com/press.asp
• Tamara Pogosian http://www.tamarapogosian.com
• Rebecca Minkoff http://www.rebeccaminkoff.com/

Invitations may be requested at: http://stylecoalition.com/DigitalModa

About SC:
Style Coalition was founded by a group of independent online publishers in the fashion and lifestyle vertical, committed to building a bottom-up, content-driven alliance. Our mission is to both advance professional standards in content creation and increase the effectiveness of advertising messages within this realm. Founding members include two popular fashion bloggers, Jean Voute Pratt of GiftGirl and The Style Observer and Yuli Ziv, founder of MyItThings.com.

More Information
Style Coalition: http://www.stylecoalition.com
Mercedes Benz Fashion Week http://www.mbfashionweek.com/newyork
Twitter hashtag #NYFW

Contact:
Christine Perkett
For Style Coalition
cperkett@perkettpr.com
Twitter: @missusP
781.834.5852




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Press Release Contact Information:

Christine Perkett
PerkettPR
Founder and CEO
34 Cohasset Ave.
Marshfield, MA
USA 02050
Voice: 781-834-5852
 
 
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