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A Silver Lining Foundation Teams Up with Gregg Helfer, Ltd. Private Jewelers During the Month of May

A Silver Lining Foundation Teams Up with Gregg Helfer, Ltd. Private Jewelers During the Month of May

    CHICAGO, IL, April 24, 2009 /Fashion PR News/ -- Precious jewelry and a precious cause come together at Gregg Helfer, Ltd. Private Jeweler, which will donate a portion of its sales during the month of May to benefit the programs of A Silver Lining Foundation (ASLF). To kick off this month long partnership, Gregg Helfer, Ltd. (5 S. Wabash, Suite 1817, Chicago; 312-920-0970) will open their showroom to view their Spring 2009 Collection of fine jewelry from 10 a.m. until 4 p.m., Saturday, May 2. There is no charge to attend this event, and Champagne and hors d'oeuvres will be served.

During this unique viewing celebration, meet NBC 5 television personality and ASLF founder Dr. Sandy Goldberg, who started ASLF after surviving her own bout with breast cancer and realizing the severe disadvantages uninsured and underinsured patients face while battling breast cancer.

"A Silver Lining Foundation is honored to have the wonderful support of our friends at Gregg Helfer, Ltd.," said Goldberg. "We're excited to view the beautiful designs from this collection, and know that a portion of sales will help provide silver linings for women in need of cancer related resource information and mammography."

Mother's Day with Buy A Mom A Mammogram
Don't forget to celebrate Mother's Day with ASLF. Each $150 donation funds a screening mammogram for a woman through ASLF's Buy A Mom A Mammogram program. Buy A Mom A Mammogram funds no cost screening mammograms and follow up diagnostic testing when indicated to uninsured and underinsured individuals in a timely, dignified and respectful fashion. ASLF has provided 3,000 individuals with information about and access to no cost mammograms. To donate, call ASLF at (312) 345-1322 or visit www.asilverliningfoundation.org.


Since its launch in 2002, ASLF has provided more than 450,000 people with information about cancer resources, treatment options and support services. Through the organization's programs, services and personal support, the foundation strives to provide opportunities for medically underserved people affected by cancer. The philosophy of the foundation is based on two phrases Dr. Goldberg's mother used to live by: "No matter what your situation, you have to see the silver lining," and "We are all family, and we have to help each other through the tough times." With 47 million Americans currently living without health insurance, the Buy A Mom A Mammogram provides a silver lining to those in need.

ASLF's administrative offices are located at 134 N. LaSalle, Ste. 1218, Chicago, IL 60602. The organization runs three cancer related programs: Buy A Mom A Mammogram , the Chicagoland Cancer Information Coalition (CCIC) and The Evelyn Goldberg Center at the University of Illinois Medical Center at Chicago. For more information on A Silver Lining Foundation, please call the ASLF administrative office at (312) 345-1322 or visit www.asilverliningfoundation.org.

Gregg Helfer, Ltd. is a full service jeweler located in downtown Chicago, specializing in engagement and anniversary rings. For more information, call (312) 920-0970 or visit www.gregghelfer.com.

About Kurman Communications, Inc.

Kurman Communications, Inc. is a Chicago-based public relations agency specializing in lifestyle media relations and events. Media strategists, brand masters, and leaders in social networking, Kurman is celebrating its 25 anniversary this year. To learn more, visit www.kurman.com or call us at 312-651-9000.


Media Contact:
Kurman Communications, Inc.
(312) 651-9000
Catherine Patterson / Stephanie DeMeester
catherine@kurman.com / stephanie@kurman.com


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