Home » Fashion Articles » Aysha Saeed's Fashion Party: Aysha Saeed Takes Innovative Marketing Approach during New York Fashion Week
Aysha Saeed's Fashion Party: Aysha Saeed Takes Innovative Marketing Approach during New York Fashion Week
Designer Aysha Saeed hosts an afternoon of guilty pleasures - shopping, savory sweets, and cocktails. With innovative marketing tactics and strategic placement she is proving to be one of New York's business-savvy trendsetters in the industry.
NEW YORK, NY, August 30, 2009 /Fashion PR News/ -- Designer Aysha Saeed will host "Aysha Saeed's Fashion Party" as a twist to the party brunch phenomenon at Cielo Club, located at 18 Little West 12th Street, on Saturday September 12, 2009 from 1:00 PM to 6:00 PM.
Guests will enjoy speciality champagne cocktails, complimentary cupcakes from Desserts by Tawny Ong, and shopping the Aysha Saeed Fall 2009 collection at wholesale prices. The day's activities will also include a contest for participants to model a dress from the collection in a sidewalk photo shoot, beauty giveaways, raffle prizes, and one of the city's hottest DJs.
The new line will feature lace and ruffle details, corsetry nuances and feminine shaping that enhances the contemporary woman figure. According to Aysha "Couture elements are certainly present in my fall collection, and styling is fit for a woman who is strong yet likes to flirt with color -- giving her a modern day edge."
With a background on Wall Street, Aysha's business-savvy fashion philosophy embraces a see "now, buy now, wear now." Traditionally fashion houses showcase their next season's collection, leaving viewers months of anticipation for the collection to release. Aysha's Fashion Party offers instantaneous gratification, breaking the tradition, see now, buy six months from now.
While many fashion houses and designers have cancelled or postponed showing this season due to a disparaging economic climate, Aysha Saeed's innovative solution is refreshing. She is implementing a creative approach with sound business tactics to affordably establish a presence in the trendy Meatpacking district, one of the Manhattan's most competitive real estate hotspots for fashion and nightlife. She is effectively reaching her target audience with the ability to offer affordable prices.
Aysha, who founded her company in 2006, has created an outlet where fashion meets the nightlife industry. Fashionistas, socialites, and celebrities will culminate for an afternoon of guilty pleasures - shopping, savory sweets, and cocktails.
http://www.ayshasaeed.com/
Simply Chic Public Relations is a fully integrated boutique public relations company providing strategic event coordination, traditional and non-traditional publicity, and brand development.
Aysha Saeed
109 W 38th Street, Suite #301, New York, NY 10018
Phone - 646 472 5277
info@ayshasaeed.com
Contact: Sabrina Chapman
Cell: 540 514 0638
events@simplychicpr.com
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Press Release Contact Information:
Sabrina Chapman
Simply Chic Public Relations
Publicist
3 Sheridan Square
New York, NY
USA 10014
Voice: 540 514 0638
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