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BooJee Beads Unveils Fun New Badge Reel Designs Combining Fashion and Function

BooJee Beads unveils new product designs that combine fashion and function. New badge reel designs and ID badge holders are among the company's newest offerings for workplace fashion accessories.

    NEWBURY, OH, February 14, 2011 /Fashion PR News/ -- BooJee Beads, a leading online retailer of ID fashion accessories, lanyards and badge clips, recently unveiled a new lineup of badge reel designs and other accessories including magnet pins, key covers, zipper pulls and ribbon lanyards available for immediate purchase online.

The new magnet pin designs feature colorful crystals, antiqued silver and inspirational etchings. They were designed to hold and protect eyeglasses or keep ID badges out of harm's way without ruining fine fabrics. New zipper pulls are designed to attach to virtually any zipper. They can easily be attached to backpacks, duffle bags, and jackets, adding a personalized touch to bags and clothes and making them easy to find. Whether trying to find an item on a crowded coat rack or a backpack in a stuffed overhead compartment, zipper pulls help make items easily recognizable. New key covers fit over home, office, and auto keys for help identifying keys more quickly.

"BooJee Beads ID badge holders, pins and zipper pulls make beautiful functional workplace jewelry, and they are ideal for office assistants, nurses, and even students. We're proud to have developed a complete line of accessories featuring fun colors and designs that can be slipped on or off in a second. We feel that our expanded line of products will better meet the needs of our customers and are glad to offer these additional items. They are all available immediately on our website," said Kimberly Martinez, Chief Executive Officer of BooJee Beads. (http://www.boojeebeads.com).

All of the products offered at BooJee Beads were developed from real world experience. Disappointed with the plain shoelace-style lanyards being forced in the workplace, the company's founders began making their own ID jewelry. Today, BooJee Beads continues to develop products for employees who want to express themselves while maintaining compliance with employer security guidelines. The fashionable necklace ID holders even feature breakaway fasteners for an additional security function.

"We want to offer something for everyone, and the expansion of our product line helps us do just that. In addition to badge reel products we also have bracelets, earrings, wrist ribbons and a number of gift ideas for individuals or entire companies. We also offer custom designs for companies that want logo items for marketing and promotional events as well," said Martinez.

BooJee Beads also offers a fair trade line of products that speak to the BooJee Beads mission of helping working mothers learn business skills and earn fair wages. The fair trade line features products created by artisans in Guatemala.

About BooJee Beads: BooJee Beads is a certified woman owned business (WBEC) encouraging women to craft their own image, work smart, and dream big. The company sells fashion lanyards, badge reels, id badge holders and other fashion accessories for the workplace. Founded by Chief Executive Officer Kimberly Martinez, and Chief Design Officer Lisa Harrington BooJee Beads has been featured on the Today Show and interviewed by Vogue fashion editor Andr? Leon Talley at New York Fashion Week.

Media Contact:
Kimberly Martinez
kmartinez@bonitasinternational.com
(888) 726-6533
12383 Kinsman Road
Newbury, OH 44065




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